The sports betting industry is quickly
spreading over the whole Continent of Asia. Although technology is often
highlighted as a primary explanation for the rapid growth rates we are
witnessing in many businesses, it is not always the sole factor contributing to
the rapid pace of change. The emphasis on soccer betting takes many various
shapes in different parts of Asia, but there is unquestionably a shift in
attitudes about sports betting as a whole.
Population Advantage:
It is easy to understand why the market is
so appealing to bookies – the region is home to more than 4.6 billion people,
and the many various cultures that exist within the region are drawn to an
increasing number of different sporting events.
Several countries have been identified as
having the highest levels of sports betting activity, ranging from more common
games such as soccer to more obscure ones such as horse racing, China, Japan,
Thailand, and Korea are one of the countries with the highest levels of soccer
betting activity, according to some estimates.
Revenue Generated:
It is also worth noting that Asian markets,
and in particular the Asia-Pacific region, continue to be one of the largest
and most lucrative soccer betting marketplaces in the world. It will account
for almost half of the market size by 2020 — worldwide consumer spending on
games had reached $100 billion in 2016, with $49.8 billion spent only in the
Asia-Pacific region.
China alone has equaled the size of the
United States market, which has just lately begun to expand over the whole
nation due to the popularity of gaming and betting. It will be fascinating to
observe how the industry grows in the future, especially as opinions against
soccer betting continue to shift, as well as how interest in certain titles
changes over time.
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